McDonald's Drive Thru Codes

We saw a rise in our drive-thru orders since the COVID-19 pandemic started in March. To build on this surge and encourage others at home to order in, on World Drive-Thru Day, McDonald's decided to make a LIVE guessing game out of every car that came into our drive-thru. With immense coordination between our drive-thru staff and the creative team at home, we LIVE-tweeted about 200 cars over 10 hours, turning each one into a riddle for our Twitter users to solve and redeem for a #DriveThruCode.

I, along with another teammate, wrote each and every tweet matching the car brand/model that we were being told about and engaged with all of the users responding to the riddle in real time. 

 
 
 

©2020 by Nilanjana Dutta.