McDonald's Work Up A Meal
Ordering campaign for people working from home during the COVID-19 pandemic.
The insight here was that people don't have the time to cook their meals while working from home, jumping from one meeting to another. So McDonald's will take care of their meals while they work, by converting their work calls into a meal.
All they need to do is share screenshots of their work calls and tag us on social media and we'll respond to them with a unique code which can then be redeemed for a free meal on the McDelivery app.