For the first time ever Netflix was going to provide an all acess free weekend. This was being piloted in India. In a never before move to get people to sample their service, Netflix threw its doors wide open for 48 hours.
No credit card. No registration. Watch on any device.
It was a big deal for India to sample what is considered largely a premium service for free. Our campaign centered around telling India that their weekend plans are going to get cancelled. Because when Netflix is free, only for 2 days, what other plan even stands a chance.